The Future Portal
Marketing Blog#3 The Use of Target Market Research
Marketing Blog#3 – Use of Target Market Research
A target market analysis is a way to study your potential customers. By conducting market research, it will help a business identify important characteristics of a businesses target market and allows them to group them into categories based on those characteristics. This method of research also identifies the customers who are most likely to buy your product, “Knowing how to do a market analysis will enable you to figure out exactly who you will market and sell to.” (Kappel, 2016). This gives businesses the knowledge and lets a business focus their resources where they’re most likely to get the largest return on their investment. When conducting a market analysis, it is best to consider the 5 W’s, this allows businesses to select the most beneficial target market and potential customers. The 5 W’s consist of Who, What, When, Where and Why. Once analysed businesses can differentiate more profitable segments from other that are not profitable. Overall, it is crucial for a business to conduct a target market analysis so they can obtain the right target audience for their business. I have included three byer personas as part of my research, these three personas include a novice, regular and expert gamer personas.
Kappel, M., 2016. Find Your Customers With A Target Market Analysis. [online] Forbes. Available at: <https: www.forbes.com="" sites="" mikekappel="" 2017="" 01="" 09="" find-your-customers-with-a-target-market-analysis="" #13d634236bab=""> [Accessed 14 May 2020]. </https:>
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| Name John Granet |
| DEMOGRAPHICS | PSYCHO-GRAPHICS |
| Age 27 years old | Social Networks Used Facebook, Instagram, LinkedIn,Twitter |
| Highest Level of Education High school | Level of familiarity with games Novice |
| Work Industry Food Service | Bartle Player Type Socialiser |
| Gender Male | Favourite Game Genre RPG |
| Race White / Caucasian | Primary Play Device Mobile phone |
| Income Level £12,500 | Hobbies History, Sports |
| Location Fife, Scotland | Most Important Values Family |
| Disability Status None | Favourite Music Genre Rock |
| Sexual Orientation Hetrosexual | Frequency of game playing Weekly |
| Reasons for playing the game Kill time while waiting for the bus | |
| Limitations Old phone, short play times, short attention span. |
|
| Name Alan Fretlone |
| DEMOGRAPHICS | PSYCHO-GRAPHICS |
| Age 20 years old | Social Networks Used Facebook, Instagram, Twitter, Snapchat |
| Highest Level of Education Degree | Level of familiarity with games Regular |
| Work Industry Construction | Bartle Player Type Achiever/Killer |
| Gender Male | Favourite Game Genre RPG, MMORPG, FPS |
| Race White / Caucasian | Primary Play Device PS4 |
| Income Level £20,500 | Hobbies Sports, Socialising, Cycling |
| Location Edinburgh, Scotland | Most Important Values Loved ones, Honesty |
| Disability Status None | Favourite Music Genre Band Rock |
| Sexual Orientation Heterosexual | Frequency of game playing Once every few days |
| Reasons for playing the game To socialize and play with friends online and to win games | |
| Limitations Busy schedule so can only play once every few days |
|
| Name Daniel Chong |
| DEMOGRAPHICS | PSYCHO-GRAPHICS |
| Age 25 years old | Social Networks Used Facebook, Instagram, Twitter, Snapchat, LinkdIn |
| Highest Level of Education University Degree | Level of familiarity with games Expert |
| Work Industry YouTube | Bartle Player Type Achiever/Killer/Explorer |
| Gender Male | Favourite Game Genre RPG, MMORPG, FPS |
| Race Asian | Primary Play Device Computer (PC) |
| Income Level £40,000 | Hobbies Competitive Gaming, Walking |
| Location Glasgow, Scotland | Most Important Values Honesty, Knowledge, Creativity |
| Disability Status None | Favourite Music Genre Rock, Hip Hop, Rap |
| Sexual Orientation Heterosexual | Frequency of game playing Daily |
| Reasons for playing the game To compete competitively in tournaments and to play with friends | |
| Limitations None |
The Future Portal
My 2D Platform game called The Future Portal
| Status | Released |
| Author | DazMills |
| Genre | Platformer, Adventure |
| Tags | 2D, future, Singleplayer |
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