In today’s blog I will be talking about Social Media Marketing and how it can be used and covering three social media marketing techniques. Choosing the right channels and using social media as a marketing platform can help market your product significantly. In order to market my game, I will use Facebook, Twitter and Instagram as social media marketing channels to promote my game.

I have set up a Twitter page as my company page “InfiniteGamer” which is the name I chose when creating my first game, I have stuck with this name for my brand as it is important to keep consistent when branding a business so consumers can recognise your brand when browsing through social media. I have included a link below to my twitter page.

https://twitter.com/Infinit16560556

Using Hashtags and Tags  

 Many social media platforms can hashtag and tag keywords and people or businesses. Tagging is a vital technique as it boosts the visibility of posts. For example, on my twitter page many people don’t use their feeds and instead browse specific hashtags, so without using them, posts will never reach those people. Using this technique also lets me reach people that don’t directly follow me. “Hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares.” (Bagadiya, 2020)

Here is an example of hashtags that I use daily:

• #gaming
• #gamingcommunity
• #design&dev
• #leveldesign
• #creators
• #conceptart

Viral Marketing

Using Viral Marketing to get your ad out on social media platforms can be a powerful tool when done correctly. It is done by people sharing and reporting the content and then it getting shared and posted over and over again that eventually spreads all over the platform hence the name “Viral” this term is used a lot in todays society as many things can gather attention through on social media.

In order to achieve Viral Marketing you must start by making an image or video and then putting it on the internet to your target audience, patience is key when doing this as you will need to wait for it to be picked up and carried on by other people. “Viral content usually has a well-designed viral strategy behind it, but virality is, in part, also due to luck, creativity and preparation.” (Fraile, 2020)

Bagadiya, J., 2020. How To Use Hashtags Effectively In Social Media Marketing?. [online] Socialpilot.co. Available at: <https: www.socialpilot.co="" blog="" how-to-use-hashtags-effectively-in-social-media-marketing=""> [Accessed 5 June 2020]. </https:>

Fraile, A., 2020. What Is Viral Marketing? Advantages And Examples. [online] Cyberclick.es. Available at: <https: www.cyberclick.es="" numericalblogen="" what-is-viral-marketing-advantages-and-examples=""> [Accessed 5 June 2020]. </https:>