In today’s blog I will be looking at Email Marketing, this type of marketing is any kind of marketing or advertising using email. Emails that are sent out are usually sent out to potential customers and or customers who are interested in the product. “Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.” (Create Effective Emails and Test Them with Mailchimp | Mailchimp, 2020).

Building an Email List

In order to build my email list, I will be using the website tool Mail Chimp, by doing so it will allow me to create and manage email lists and send out newsletters. Mail Chimp is easy to use and is also free to use which helps keep costs low. In order to get more people and potential customers I have set up a landing page on Mail Chimp and will link this to my itch page so that people can sign up to my email list. I have already created a Mail Chimp account and have set up a landing page which I can keep subscribers up to date with new information on the development of the game.

https://mailchi.mp/b6b0e22544cf/rewind-the-future

Laws and Regulations

There are different sets of laws and regulations that apply when dealing with email marketing, these laws and regulations also apply to web marketing. The main difference between email marketing and web marketing rules are that the difference in how GDPR is applied to email marketing. GDPR has altered the methods to collect emails significantly and has completely ruled out cold emailing to consumers.

Mailchimp. 2020. Create Effective Emails And Test Them With Mailchimp | Mailchimp. [online] Available at: <https: mailchimp.com="" email-marketing=""></https:> [Accessed 5 June 2020].